The Winners Trophy...

So, the Brits’ trophy you say, revamped every year since the changes made for 2011. Firstly the blank canvas was redesigned by the magnificent Dame Vivienne Westwood, then by Sir Peter Blake, legendary pop artist and most recently by the weird and wonderful Damien Hirst. The idea of the re designing of the trophy was so that in the following years other major British designers will follow suit as the statuette was reinvented each year. Assisting with the BRITs having committed to working with the most innovative and original artists – those who help to inspire the British creatives’ of the future.

It was joked that since suspending each individual statuette in a tank of formaldehyde was likely to be impractical, and encrusting it with diamonds – like Hirst’s £100 million skull – was prohibitively expensive, perhaps he'd resort to his famous multi-coloured dots design.

And surprise surprise the new statuette – the third now since the music awards organisers decided to turn the design over to a different British artist each year – is simply the old one wrapped in a sheet of Hirst’s polka-dot wallpaper.

The design that is Hirsts’ trademark makes the statuette less of a coup for the Brits and more a trophy for Hirst. A few people ranted that “of course we want to see something of his particular style in it – but that doesn't mean recycling an existing work.”

Ok, ok so yes the association alone with Hirst benefits the awards greatly whether he designs anything new or not, but in that case all the organisers really needed from him was permission to use his famous coloured dots, since they could have come up with that idea just as quickly.  This just shows the impact of the effects of partners in business,in the end, beauty is in the eye of the Brit of the beholder. And, so far, the Brits have how successful partnerships can be! 

So, any prediction on who may be set the task of designing ‘a one off’ next?...