“Buttocks and Breasts”

Following up to the Grammy awards which took place in February this year, CBS (one of the US biggest commercial broadcasting televisions networks) made a statement issuing a dress code for the attending stars not to revel too much skin as seen in past events past.  CBS demanded for ‘buttocks and breasts to be adequately covered’ and warned against “exposure of the genital regions” and that “thong type costumes are problematic” as well as stating, “please avoid shear see-through clothing”. (The Standard, 2013)  

So none of this…

Remember this?....

And especially not this….

Although looks like someone didn’t care for the memo as KImbra (who won a grammy for “somebody That I used To know”) tweeted a response saying “Please avoid crimping my style”.

How much skin is inappropriate, and hasn't these outfits at the Grammy’s each year become the norm? Now at the Oscars for example you anticipate the classy, elegant and tasteful gowns on the red carpet.

Was there even a point in CBS making the announcement? Public relations director Anne Gregory says “the fear of many public relations practitioners is that these opinions could be drawn together and focused by the media against the organization… public opinion strongly held affects management decisions… PR practitioners ensure management are aware of public opinions so the can make decisions in the light of it” (Gregory. A, 2010, pp.99). What’s your opinion, after all we are the ones watching?

For more on PR check out the following book:

Gregory, A. (2010) Planning and managing public relations campaigns: A strategic approach. London: Kogan Page, pp.99-102

The Standard (2013) CBS issues dress code for 'breasts,' 'buttocks' at Grammy show. [online] Available at: http://www.standard.net/stories/2013/02/07/cbs-issues-dress-code-breasts-buttocks-grammy-show [Accessed: 20 Apr 2013].